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Jr.Journal is a Hong Kong-based designer brand that started in 2021 and offers modern and calming aesthetics. Its design brings a tranquil escape from the hustle and bustle of busy lives into your journal spreads. Soft strokes, simple shapes, and muted/neutral colors have been some of its signatures. Chloe, the wind behind Jr.Journal, has successfully portrayed beauty in simplicity through the brand’s product lines.