ABOUT US
Welcome aboard!
Cafe Analog is an independent stationery studio and a virtual community of stationery lovers. We are excited to curate high-quality, aesthetically pleasing stationery items, including wooden stamps, pens, handmade paper, brass charms, sticker sets, and washi tape—many of which are specially designed by creative studios, small workshops, and independent artists/illustrators worldwide.
We love to think of Cafe Analog as a cozy, comfortable, and quiet space—just like a cafe—where people can enjoy the analog part of their day: from writing in their journal with a fountain pen to sending postcards, from paper collaging to ink swatching, from making stamped paper gift wraps to organizing stationery supplies. There is a joy to be found in taking a break from the digital world and vice versa—and we hope to share that joy with you 🙂
Our manifesto revolves around three (3) words and values: SMALL. SOFT. SLOW. We believe that staying small keeps things human and warm, that softness is a strength, that giving time a chance is kinder than giving in to trends. Read more about our manifesto here.
CAFE ANALOG: A LOVE STORY, A LEGACY.
Cafe Analog started in 2017 as a passion project of Desirée Oude Groothuis, who highly appreciates the aesthetics, functionality, and quality of Japanese stationery, as well as the vibrancy and innovation of the (South) East Asian stationery market.
At the end of 2022, due to family reasons, she had to stop running Cafe Analog, so Hanny and her husband, Daniele, took over. (Fun fact: when Desirée and Hanny met for the first time many years ago at a stationery meet-up, Hanny drew Desirée’s portrait on a guestbook!)
Today, Hanny manages the ins and outs of Cafe Analog’s operations alongside her husband, Daniele, and their shop assistant, Clara. In their small studio, they design new collections, collaborate with artists, photograph products, carefully package and send stationery collections to customers around the world, and house the work of the independent creatives they represent.
While most businesses may want to grow, Hanny and Daniele wish to keep Cafe Analog small and cozy. They want to enjoy the process of hunting, selecting, and curating new stationery artists and designers slowly and unhurriedly, with a personal touch that is carried through to the processing and packaging of orders.
They aim to use Cafe Analog as a “gallery” to introduce and showcase new artists, illustrators, and stationery designers whose works aren’t yet accessible in Europe. They also enjoy helping artists and illustrators develop their first line of stationery items with Cafe Analog. When the artist they introduced gains recognition among stationery lovers worldwide, Hanny and Daniele twirl around the room happily.
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