Based in Tokyo, BGM is a Japanese stationery brand known for decorative tapes, flake stickers, and other paper goods. Their designs often feature watercolor-like illustrations, seasonal details, florals, and scenes from everyday life. Depending on the collection, the palette can feel gentle or more vivid, but the overall style stays light and easy to use. Many of their releases follow seasonal themes or motif-based series, giving the range a familiar rhythm while still feeling fresh.

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